Turizm ve İşletmecilik Dergisi
Abbreviation: JTM | ISSN (Online): 2757-7791 | DOI: 10.29329/jtm

Derleme Makalesi    |    Açık Erişim
Turizm ve İşletmecilik Dergisi 2024, Cil. 5(1) 62-83

Digital Transformation in Tourism: Opportunities and Challenges for Türkiye and Mediterranean Countries

Sevgi Sezer & Oğuzhan İlban

ss. 62 - 83   |  DOI: https://doi.org/10.29329/jtm.2025.1107.5

Yayın tarihi: Aralık 31, 2024  |   Okunma Sayısı: 2  |  İndirilme Sayısı: 11

PDF İndir

Özet

This study delves into the burgeoning realm of digital transformation in the tourism sector, with a specific focus on Türkiye and Mediterranean countries. The significance of this study lies in its relevance to a region where tourism is a critical economic and social driver, and where digital innovation can significantly enhance competitiveness and sustainability. The methodology of the study is multi-faceted, involving an analysis of current digital trends in the tourism industry, case studies from various Mediterranean countries including Türkiye, and interviews with industry experts and stakeholders.  The findings of the study underscore the vast opportunities that digital transformation presents for the tourism industry in Türkiye and the Mediterranean.  The study also highlights the significant role of digital platforms in promoting sustainable tourism practices, an increasingly important consideration in the region. However, the study does not shy away from the challenges of digital transformation. Furthermore, the study examines the impact of digitalization on employment in the tourism sector, noting both the potential for job creation in tech-driven roles and the risk of job displacement due to automation. The study concludes with a set of recommendations for policymakers and industry leaders in Türkiye and Mediterranean countries.

Anahtar Kelimeler: Digital Transformation, Tourism Industry, Mediterranean Region, Sustainable Tourism, Technological Innovation

Bu makaleye nasıl atıf yapılır

APA 6th edition
Sezer, S. & Ilban, O. (2024). Digital Transformation in Tourism: Opportunities and Challenges for Türkiye and Mediterranean Countries . Turizm ve İşletmecilik Dergisi, 5(1), 62-83. doi: 10.29329/jtm.2025.1107.5

Harvard
Sezer, S. and Ilban, O. (2024). Digital Transformation in Tourism: Opportunities and Challenges for Türkiye and Mediterranean Countries . Turizm ve İşletmecilik Dergisi, 5(1), pp. 62-83.

Chicago 16th edition
Sezer, Sevgi and Oguzhan Ilban (2024). "Digital Transformation in Tourism: Opportunities and Challenges for Türkiye and Mediterranean Countries ". Turizm ve İşletmecilik Dergisi 5 (1):62-83. doi:10.29329/jtm.2025.1107.5.
Kaynakça
  1. Buckley, R. (2012). Sustainable tourism: Research and reality. Annals of Tourism Research, 39(2), 528-546. [Google Scholar]
  2. Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism Management, 29(4), 609-623. [Google Scholar]
  3. Buhalis, D., &Amaranggana, A. (2013). Smart tourism destinations. In Z. Xiang & I. Tussyadiah (Eds.), Information and Communication Technologies in Tourism 2014 (pp. 553-564). Springer. [Google Scholar]
  4. Buhalis, D., Amaranggana, A., & Lysdahl, A. B. (2019). Smart tourism destinations: ecosystems for tourism destination competitiveness. International Journal of Tourism Cities, 5(2), 1-8. [Google Scholar]
  5. De Veirman, M., Cauberghe, V., &Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828. [Google Scholar]
  6. Dredge, D., & Gyimóthy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices. Tourism Recreation Research, 40(3), 286-302. [Google Scholar]
  7. European Commission. (2016). Regulation, P. (2016). Regulation (EU) 2016/679 of the European Parliament and of the Council. Regulation (eu), 679, 2016. [Google Scholar]
  8. Font, X., Garay, L., & Jones, S. (2016). Sustainability motivations and practices in small tourism enterprises in European protected areas. Journal of Cleaner Production, 137, 1439-1448. [Google Scholar]
  9. Gössling, S. (2018). Digitalisation in tourism: In-depth analysis of challenges and opportunities. Low Carbon Economy, 9(1), 1-18. [Google Scholar]
  10. Gössling, S. (2018). Tourism and sustainability: A review and assessment of the literature. Tourism Management Perspectives, 25, 1-22. [Google Scholar]
  11. Gössling, S., Scott, D., & Hall, C. M. (2021). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Sustainable Tourism, 29(1), 1-20. [Google Scholar]
  12. Gretzel, U., & Yoo, K. H. (2008). Use and impact of online travel reviews. Information And Communication Technologies In Tourism, 35-46. [Google Scholar]
  13. Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179-188. [Google Scholar]
  14. Guttentag, D. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637-651. [Google Scholar]
  15. Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192-1217. [Google Scholar]
  16. Hays, S., Page, S. J., &Buhalis, D. (2013). Social media as a destination marketing tool: Its use by national tourism organisations. Current Issues in Tourism, 16(3), 211-239. [Google Scholar]
  17. Hjalager, A.-M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1-12. [Google Scholar]
  18. Hjalager, A.-M., & Nordin, S. (2011). User-driven innovation in tourism—a review of methodologies. Journal of Quality Assurance in Hospitality & Tourism, 12(4), 289-315. [Google Scholar]
  19. Huang, W.J., Backman, K.F., Backman, S.J., & Chang, L.L. (2016). Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework. International Journal of Tourism Research, 18(2), 116-128. [Google Scholar]
  20. Huang, C. D., Goo, J., Nam, K., & Yoo, C. W. (2016). Smart tourism technologies in travel planning: The role of exploration and exploitation. Information & Management, 53(6), 672-683. [Google Scholar]
  21. Inkpen, G., & Tsang, N. K. (2016). Social media in travel, tourism and hospitality: Theory, practice and cases. Routledge. [Google Scholar]
  22. Ivanov, S., Webster, C., & Berezina, K. (2017). Adoption of robots and service automation by tourism and hospitality companies. Revista Turismo &Desenvolvimento, 27/28, 1501-1517. [Google Scholar]
  23. Ivanov, S. H.,& Webster, C. (2017). Adoption of robots, artificialintelligenceand service automationbytravel, tourismandhospitalitycompanies–a cost-benefitanalysis. ArtificialIntelligenceand Service Automationby Travel, TourismandHospitalityCompanies–A Cost-Benefit Analysis. [Google Scholar]
  24. Koç, E., Boz, H., &Büyüközkan, G. (2016). Measuring the degree of novelty of innovation based on Porter's value chain approach. European Journal of Operational Research, 257(2), 559-567. [Google Scholar]
  25. Law, R., Buhalis, D., & Cobanoglu, C. (2014). Information and communication technologies in tourism 2014. Springer. [Google Scholar]
  26. Law, R., Buhalis, D., & Cobanoglu, C. (2014). Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), 727-750. [Google Scholar]
  27. Leung, D., Law, R., van Hoof, H., &Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30(1-2), 3-22. [Google Scholar]
  28. Li, X., Li, D., & Wan, Y. (2018). Hotel data security: A case study of Marriott International. Journal of Hospitality and Tourism Technology, 9(3), 312-321. [Google Scholar]
  29. Li, X., Li, H., Li, D., Wang, X., & Zhang, H. (2018). Framework of smart tourism research and related progress in China: A multidisciplinary perspective. Journal of Destination Marketing & Management, 8, 150-157. [Google Scholar]
  30. Li, X., Zhao, X., & Law, R. (2019). Online information search and decision making: Effects of web search stance. Computers in Human Behavior, 92, 210-219. [Google Scholar]
  31. Peelen, E., & Beltman, R. (2013). Customer relationship management. Pearson Education Limited. [Google Scholar]
  32. Peeters, P., Gössling, S., & Becken, S. (2018). Innovation towards tourism sustainability: Climate change and aviation. International Journal of Sustainable Tourism, 16(3), 456-471. [Google Scholar]
  33. Pumaleque, A. A. P., Fernandez, I. R., Perez, D. D. I., &Bedriñana, M. A. A. (2021). Digital transformation model for the development of tourism companies. 3c Empresa: Investigación Y Pensamiento Crítico, (1), 47-61. [Google Scholar]
  34. Selwyn, N. (2004). Reconsidering political and popular understandings of the digital divide. New Media & Society, 6(3), 341-362. [Google Scholar]
  35. Sigala, M. (2017). Collaborative commerce in tourism: implications for research and industry. Current Issues in Tourism, 20(4), 346-355. [Google Scholar]
  36. Sigala, M. (2018). New technologies in tourism: From multi-disciplinary to anti-disciplinary advances and trajectories. Tourism Management Perspectives, 25, 151-155. [Google Scholar]
  37. Thomas, G. (2024). Challenges and Trends of Digital Innovation in the Tourism Sector: Contemporary Literature Review. Open Journal of Business and Management, 12(01), 179-190. [Google Scholar]
  38. Tussyadiah, I. P., & Miller, G. (2019). Perceived impacts of artificial intelligence and responses to positive behaviour change intervention. Journal of Sustainable Tourism, 27(5), 580-595. [Google Scholar]
  39. UNWTO. (2018). Tourism and the digital transformation. UNWTO. [Google Scholar]
  40. Xiang, Z., &Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179-188. [Google Scholar]
  41. Xiang, Z., Wang, D., O'Leary, J. T., & Fesenmaier, D. R. (2015). Adapting to the internet: Trends in travelers' use of the web for trip planning. Journal of Travel Research, 54(4), 511-527. [Google Scholar]
  42. Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, 51-65. [Google Scholar]
  43. Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. Public Affairs. [Google Scholar]
Meta
Cil. 5 (1)
İndir
Metric
Geçmiş
Benzer

Cilt 5 Sayı 1

Aralık 2024

Tüm Makaleler
Copyright © 2012 - 2025 Turizm ve İşletmecilik Dergisi.
Pen Academic Publishing is a trademark of THDSoft.
This work is licensed under a Creative Commons Attribution 4.0 International License. CC BY-NC-ND
Electronic Journal Management System. This software was developed in Türkiye. ejournal.gen.tr
Pen Academic Publishing General Publication Policy: